Digital Marketing

Digital Marketing by Vaidikalaya

We run data-driven digital marketing campaigns — from SEO and Google Ads to social media and email — that generate qualified leads, grow brand visibility, and deliver measurable return on investment.

Home Digital Marketing
What We Do

Digital Marketing Capabilities

From organic search to paid performance campaigns — we cover the channels that matter for your business growth.

Search Engine Optimisation (SEO)

Technical SEO audits, keyword strategy, on-page optimisation, and authority link building — to rank for searches that bring buyers, not just visitors.

  • Technical site audit & fixes
  • Keyword research & content gaps
  • Link building & authority growth

Google Ads (PPC)

Search, Shopping, Display, and YouTube campaigns managed for maximum ROI — with continuous A/B testing, negative keyword management, and conversion tracking.

  • Search & Shopping campaigns
  • Conversion & ROAS optimisation
  • Display & retargeting ads

Meta & Social Media Advertising

Targeted Facebook and Instagram ad campaigns — audience building, creative testing, and funnel-based campaigns to reach the right people at the right time.

  • Audience research & targeting
  • Creative design & copywriting
  • Lookalike & retargeting campaigns

Content Marketing & Blogging

SEO-focused content strategy, blog writing, and long-form articles that build topical authority, attract organic search traffic, and educate potential buyers.

  • Keyword-led content calendar
  • Long-form articles & case studies
  • Internal linking & on-page SEO

Email Marketing & Automation

Automated email sequences, broadcast campaigns, and drip funnels that nurture leads and re-engage customers — with measurable open and conversion rates.

  • Welcome & onboarding sequences
  • Abandoned cart & re-engagement
  • List segmentation & A/B testing
Always Included

Analytics & Monthly Reporting

Every campaign is tracked, measured, and reported — monthly reports with plain-English summaries of what worked, what did not, and what we are doing next.

  • GA4 & Search Console setup
  • Monthly performance reports
  • Goal & conversion tracking
Data-Driven
Measurable ROI
Our Approach

Marketing that earns results, not just impressions

We focus on business outcomes — qualified leads, sales, and measurable ROI. Every campaign is built around clear goals and measured against real results, not vanity metrics.

  • Goal-first strategy

    We start with your business goals — not channels. We then select the marketing mix most likely to achieve them within your budget and timeline.

  • Transparent reporting

    You see exactly where your budget goes and what it earns — clicks, leads, conversions, and revenue. No inflated vanity metrics.

  • Continuous optimisation

    We test ad creatives, landing pages, keywords, and audience segments each month — improving performance as we learn what works for your audience.

  • Integrated approach

    We align paid ads, SEO, and content so each channel reinforces the others — reducing cost per acquisition and building long-term organic momentum.

Tools & Platforms

What We Use

Industry-standard platforms chosen for reach, targeting capability, and measurability.

SEO & Content

Google Search Console Ahrefs / SEMrush Screaming Frog Surfer SEO Google Trends Schema Markup

Paid Advertising

Google Ads Meta Ads Manager Google Shopping YouTube Ads LinkedIn Ads Display Network

Email & CRM

Mailchimp Klaviyo SendGrid HubSpot Zoho CRM WhatsApp Business

Analytics

Google Analytics 4 Google Tag Manager Looker Studio Meta Pixel Hotjar Clarity
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Our Process

How We Run Your Digital Marketing

A structured, data-led process from initial audit through to ongoing optimisation and monthly reporting.

  1. Step 01

    Discovery & Scoping

    We define user personas, map user journeys, agree on platform targets, and produce a detailed feature list and scope document.

  2. Step 02

    UI/UX Design

    Wireframes, clickable Figma prototypes, and a finalised design system — reviewed with you before development starts.

  3. Step 03

    Development & QA

    Agile sprints with fortnightly demo builds. Automated tests, manual device testing, and crash reporting run throughout.

  4. Step 04

    Store Launch & Support

    We handle store submission, review communication, and post-launch monitoring — then stay on hand for updates and fixes.

Our Difference

Why Vaidikalaya for Digital Marketing

We treat your marketing budget like our own — with specific targets, honest reporting, and continuous improvement.

Accountability

We set targets before we start

Before any campaign runs, we agree measurable targets — cost per lead, ROAS, organic ranking milestones. If we miss them, we tell you why and what we are changing.

  • KPIs agreed upfront in writing
  • Monthly review calls included
  • No lock-in contracts over 3 months
Our reporting process
Integrated

Marketing and development in one team

Because we also build websites and web apps, we can implement landing page changes, schema fixes, and conversion optimisations ourselves — without waiting on another agency.

  • Landing page design & dev
  • Technical SEO fixes in-house
  • CRO testing & implementation
Our integrated approach
Indian Market

We understand the Indian digital landscape

From WhatsApp marketing and regional language SEO to Indian social media behaviour and Jio-era mobile-first users — our strategies are built for Indian audiences.

  • Regional language content support
  • WhatsApp & SMS campaigns
  • India-specific audience targeting
Our market knowledge
FAQs

Common Questions

Straightforward answers to what clients usually ask before starting a digital marketing engagement.

Organic SEO takes time. You will typically see measurable improvements in rankings and traffic within 3–6 months, with more significant results by month 6–12. Pages targeting less competitive keywords can rank faster. We set realistic expectations at the start and report progress monthly.
We recommend a minimum ad spend of ₹15,000–₹20,000 per month for Google Search Ads to gather statistically meaningful data. Below this, results are difficult to optimise. Our management fee is charged separately from your ad budget.
Yes. Our service includes ad copywriting, creative briefs, and — where relevant — working with designers for display and social ad creative. You review and approve all creative before it goes live.
We set up proper conversion tracking in Google Analytics 4 and Google Ads, so we can attribute leads, form submissions, calls, or purchases to specific campaigns and keywords. Every monthly report includes cost per lead, conversion rate, and — where trackable — revenue attributed to campaigns.
Yes. We manage campaigns for Indian businesses targeting global markets, as well as international businesses targeting Indian audiences. Geo-targeting and currency settings are configured appropriately for each market.
Yes. All Google Ads, Meta Ads, and analytics accounts are created under your business ownership. We request access as a manager — we never create accounts under our own billing that you cannot access or take back.
Ready to Grow?

Let's Grow Your Business Online

Whether you need more website traffic, more leads, or more sales — we will build a strategy around your goals and report results you can actually see.

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